After 20 years of innovation in the music products industry, Visual
Sound is changing its name to Truetone. Company president and founder,
Bob Weil, explains that the name of the company was derived from the first product he
invented, Visual Volume; the volume pedal with a 10 LED scale to
indicate volume level. That was the product that launched Visual Sound
at the beginning of 1995. While Visual Volume was the cornerstone of the
company back then, it became a secondary product over the past
20-years. Now, we are best known for our effects pedals, including
Jekyll & Hyde, Route 66 and H2O. In addition, our 1 SPOT power
supplies and accessories have become the industry standard. Our company
motto has always been Real Tone for Real People, which underscores our
approach to making reliable, high-quality products, at a fair price.
With this in mind, we feel that our new name, Truetone, clearly states
our vision in one word.”